Welcome to The Plot.
At 18, I reinvented myself at Duke University by introducing myself as Serena F*cking Kerrigan to mask my insecurities. That bold move sparked the creation of a seven-figure brand with the mission of empowering others. Before starting my empire from my living room during lockdown, I spent over three years as a video producer at Refinery29.
Since then, I’ve launched best-selling card games, signed major brand deals (Nike, Maybelline, and more), created a viral Instagram Live dating show, sold-out live events across the country, and was recently named a Forbes 30 Under 30 Honoree.
Now, I’m writing my first feature film and manifesting my future Oscar win—because I’m the writer, director, and star of my plot.
What The F*ck Is The Plot?
Growing up, I often felt trapped by the expectations of others—whether from parents, teachers, bosses, or romantic interests. In my early twenties, I realized I’m the one in control of my story, and everything began to align. Now it’s your turn. Every week, The Plot will empower you to design your future, manifest your dreams, and become the main character of your life.
Why The F*ck Should I Subscribe?
Each week, you’ll receive exclusive newsletter content packed with thought-provoking pieces, shopping round-ups, and insider guides that fucking fuck.
As a free member, you’ll unlock:
My weekly report, filled with everything I’m reading, eating, streaming, obsessed with, and proud of
Access to The Plot’s subscriber chat, where you can meet like-minded people in our community. I’ll be in there too :)
But wait, the plot thickens…
As a paid member, you’ll get all the free perks, PLUS:
Curated shopping recommendations delivered to your inbox
Weekly thought pieces on dating, relationships, confidence, building a business, and more
Full access to The Plot’s exclusive archives
And if you’re ready to really own your story…
Become a Founding Member and you’ll receive:
A 30-minute one-on-one Zoom call with me
A complimentary deck of Let’s F*cking Date cards
Exclusive discounts
Early access to premium content
A spot in the VIP group of my favorite fans and brand advocates
… and more!
And about that Zoom call—you can use it however you like: confidence coaching, business consultation, breakup support, interview prep, career advice—you name it!
So, what are you waiting for? Your plot starts here.
XOXO, Serena
