The Plot Thickens.

+ how to plan an epic birthday party 😘

It’s here! Welcome to The Plot. A weekly newsletter (now on Substack!!) designed to help you become the main character of your fucking life. 

From an Instagram Live dating show to a co-branded mini-series with Plan B One-Step, to my live comedy tour and even a funeral-themed birthday party that bid farewell to my twenties, my ultimate pursuit lies in crafting premium storytelling experiences that are designed to inspire, educate and empower. 

In October 2023, I created SFKTV, which was my own unofficial version of a streamer, providing a space to share more elevated programming. However, after six months of creating content for the platform, I felt limited in the kind of content I could make, hindering my ability to truly connect with my audience.

Thus, it was time for a new chapter.

The curtain has closed on SFKTV, and The Plot has now begun.  

Why the migration to Substack, you ask?

STRONGER CONNECTIONS. I wanted to launch SFKTV to foster my already strong and close community, yet I felt like the platform wasn’t allowing us to interact with each other the way I had imagined. On The Plot, there will be chat, survey and commenting features so I can get to know you better and we can all actually make genuine connections. 

UNLIMITED CONTENT. SFKTV was a video-first platform, and while I am so proud of the content I created, I wanted a space that would let me communicate in other ways. The Plot, will be a mix of essays, voice recordings and video.

INCLUSIVITY. Whereas SFKTV was solely for paying subscribers, The Plot will be home for my entire community. 

The Plot will be broken up into two parts:

1. A weekly newsletter for my entire community with recommendations, links, and guides that fucking fuck. 

2. Subscriber-only content for my SFKrew with weekly pep talks, videos, Q&A’s, personal stories and intimate content (including our monthly Zooms!).

   

   I am so fucking excited you’re here. Now let’s dive into the juicy stuff.

In case you don’t have social media or my social security number, I celebrated my 30th birthday this past weekend, and I already feel different. And not just because I am still mentally hungover from my birthday funeral I threw on Saturday. (More on that later.) But, I already get why people say “30’s are the best.” I know it’s barely been a week.

This new era means really owning who you are and not giving a fuck what anyone thinks… but for real this time. This is something I have preached about since I was 18, but now I think I have said it enough times that I actually believe it. That’s how you write your plot, baby.

I’m curious, what valuable lessons did you/have you learned in your 20s? Reply in the subscriber only chat here.

Someone commented on an Instagram post from my birthday, “don’t you think you’re OTT?” and I literally had to google what “OTT” meant, which is ironic given how much I love acronyms. I soon found out that the definition of OTT is “over the top,” and to that I say, “absofuckinglutely.” If you don’t like it, find less. 

I’ve thrown my birthday party every single year for a decade but something about this year felt different. Sure, thirty is iconic and we finally got sponsors to help us really bring it to life (thank you Patron & Maybelline). But after some reflection, I think I figured out why this year’s party was so special.

This event was more than just a party with free booze and a tattoo artist. It was a full blown collaboration that took four months of planning and required the thoughtful coordination of more than thirty people. I think I love planning this event every year because it kind of feels like directing a movie and I get to work with the most hardworking, talented people in the business. 

The theme “HBD SFK RIP” was a story about death and rebirth. From the second you walked into the venue, you were transported into that world. I overheard someone say “this feels like we’re in a ride at Harry Potter world but SFK style!” Epic. From prayer candles to pamphlets handed out to each guest, to a long hallway of photos from my youth (yes, we had fifty framed photos of my face), to the guests being greeted by a white sheet with my eyes looking down at them, I wanted the hype to start before they even set foot into the party. Now more an ever, people are looking for escapism, for a collective experience where we can forget about our problems and just fucking party. The Barbie movie, The Super Bowl, The Eras Tour, and now… HBD SFK LFG.

The dress code was all black, which made it easy for guests to participate, but honestly, I was in awe of how hard people went with their looks. People really leaned into the theme this year, unlike last year, LOL. In fact, my friend Luca created this Maison Margiela inspired mask. Not gonna lie, I had no idea who he was at the party until I saw this the next morning.  

Remember those classic portrait studios in malls across America? I don’t (because we didn’t have malls in NYC) but my creative director Michael made it his mission to recreate this photobooth for my birthday party and it was everything. The “gates of heaven” set up was executed by Emma and Alexis (if you are looking for party planners + design gurus, look no further). It was so interactive and fun. And these film photos by Caroline Corbo turned out beautifully. 

I happen to have extra gift bags from the party, so I am going to do a GIVEAWAY for three of my paid subscribers. I’m also gonna throw in a prayer candle and our custom HBD SFK RIP matches, because… why not? All you have to do to enter the giveaway is subscribe to one of the paid tiers on my Substack by April 11th, 2024. I’ll pick the winners the next day.

If a full size jar of Sol Di Janeiro doesn’t convince you, perhaps this might. #HBDSFKLFG was born when I threw my 21st birthday party by renting out Shooters Saloon at Duke for an unforgettable night that transformed into a decade long tradition. The event where I truly solidified SFK as a character. However, these parties weren’t very glamorous as first (although SFK would disagree.) So I thought it would be fun to go down memory lane and reminisce on each and every HBD SFK LFG bash I’ve ever thrown. I’ll spill tea on disasters, ex-boyfriends and why I gave no one likes you when you’re 23 a whole new meaning.

Watch the video below… and you might just get an invite next year.