REPORT #62: June Report
I HAVE AN ANNOUNCEMENT.
After six years of doing content full time I began to feel stuck.
I take a lot of pride in my work. I’ve spent years mastering the art of making produced, polished videos under 60 seconds. Like with any job - eventually you just stop learning and evolving. And that’s exactly when you have to pivot. I knew it was time to step outside my comfort zone and shake things the fuck up.
So I started vlogging.
I am a complete amateur. I have literally no idea what I’m doing which is exactly why I wanted to do it. My work has always been intentional and produced which I genuinely love, but I wanted a place that felt messier and less polished. And honestly, it’s more for me than anyone else.
I’ve also lived in New York my entire life. As much as I love this city, it’s so easy to stop seeing it. My favorite coffee shop becomes routine and my neighborhood just becomes background noise. I’m so lucky to call NYC home because there are still a million things I’ve never done in this city, and there are new things to discover everywhere. I’m doing it because I wanted to fall back in love with making content again and I wanted to fall back in love with my city again.
Little did I know vlogging would do exactly that. It’s given me an excuse to wander into a new neighborhood, try a new Pilates class, say yes to brand invitations I would’ve ignored, and truly become a tourist in my own city again. It’s allowed me how to romanticize my own life again! Not necessarily because I’m living for content, but because documenting my days has made me realize how often I say no to things that could actually be really fun.
The other day I got invited to sunrise yoga at the Empire State Building. 9/10 times I would’ve politely declined. But this time I caught myself thinking wait... that could actually be fun for the vlog. So I went.
The funny thing is, once I got there, I completely forgot about the vlog. I was just happy I had said yes. That’s been the biggest surprise to come out of all of this. The vlogging gets me out the door and the experience is what I actually remember.
I also had this idea that if I was going to vlog I had to film my entire day and I’m realizing that’s not true at all. A vlog doesn’t have to document your entire life - it just has to capture the moments worth remembering.
I just posted my first vlog, and for the first time in a very long time, I genuinely don’t care how many people watch it. At least for now. Maybe that’ll change, but right now it feels different. It feels like I’m making something because I want to remember this chapter of my life, not because I’m trying to make the algorithm happy. Somewhere along the way, I started measuring ideas by how well I thought they’d perform instead of whether I’d actually enjoy making them. I didn’t even realize I’d been doing that until I made something that wasn’t for the views.
What I love most is that these videos are becoming little time capsules. One day I’ll watch them back and remember exactly who I was in this season of my life. Maybe one day my daughter will too. She’ll see my apartment, my friends, the way I talked, the places I loved, and all the little moments that would’ve otherwise disappeared.
Turns out the best part of vlogging isn’t having something to post. It’s having a reason to live a little more before you do.
P.S. If my first vlog gets 17 views, I’ll simply assume 16 of them were my mami.
READING:
Start With Yourself: A New Vision for Work & Life by Emma Grede A no bullshit guide to building the career and life you actually want. If you love ambitious women who tell it like it is, this book is FOR YOU!
Friends Like These by Amy Chozick A juicy fast paced novel about friendship, ambition, and the blurry line between rooting for your friends and competing with them.
PROUD OF:
My mami. ❤️
She just finished a week at sleepaway camp- I’m not kidding.
She went to Camp Château in Toulouse, France, and she spent the week with 34 other women. She signed up completely on her own, she shared a room with a stranger, she flew across the world, and walked into a group where she didn’t know a single person.
By the last day, everyone was crying because they didn’t want it to end.
She called me every day sooooooo happy. She made croissants and painted watercolors, and went horseback riding and danced at a silent disco. She somehow had a busier social life than I did. I felt like such a proud parent... I mean, daughter.
I’m SO proud of her for stepping outside her comfort zone. It’s such a good reminder that you do not need a partner to have an incredible adventure or make new lifelong friends or create unforgettable memories.
We spend so much of our time waiting for someone to travel with or to try something new with. Meanwhile, life is happening right now.
The camp was actually very reasonably priced, although apparently there’s quite the waitlist. If you’re looking for something fun to do she cannot recommend it enough. We already decided we’re going together in 2028. ❤️
OBSESSED:
